Chéri Hérouard (1881–1961) was a master French illustrator. Under the pseudonym Herric, he transformed the innocent charm of 1920s–1930s Paris into a playground of refined erotic discipline. Hérouard is best known for his long-running contributions to La Vie Parisienne. He infused spanking and light BDSM themes with theatrical flair.
His work incorporated Art Deco elegance and a mischievous sense of humor. His scenes featuring corseted damsels, stern governesses, and dominants elevate the act of correction into high-society spectacle.
A well-placed stroke of the cane is not punishment; it is the punctuation mark in the grammar of desire.
Caption from a 1934 La Vie Parisienne illustration
From Magazine Covers to Underground Fetish Portfolios
Hérouard’s public work graced hundreds of magazine covers and fashion plates. His private commissions broke new ground. Limited-edition portfolios, such as Les Châtiments de l’Amour and Dominations et Soumissions, explored deeper into fetish territory. These rare series are often hand-colored. They showcase intricate spanking tableaux, bondage vignettes, and role-reversal games. These remain highly sought by vintage erotica collectors.
Enduring Influence on BDSM Illustration
Hérouard’s blend of wit and wickedness laid groundwork for later artists like John Willie and Eric Stanton. His ability makes discipline feel chic. It feels more stylish than cruel. This skill continues to define the “Parisian spanking” aesthetic in vintage BDSM art. Themes that can be found in his art: Spanking & Caning, Age-Play & Authority Figures, Theatrical & Costume Fetish, Bondage, Humiliation with Humor. In short: Hérouard’s BDSM is light, theatrical, and chic, no dark dungeon, but an Art-Deco boudoir filled with playful correction.
Discover more from Herouard:
Vintage Bdsm Art – Spanking Art Blog – Bondage Art Blog – Art Vintagique
